Cape Crazy may earn money from advertising, affiliate links, sponsored content, referral relationships, or other commercial partnerships.
In plain English:
Sometimes we may get paid when you click something, buy something, or when an advertiser appears on the site.
That does not mean everything we mention is sponsored, and it does not mean an advertiser gets to decide what we write.
Affiliate Links
Some links on Cape Crazy may be affiliate links.
If you click an affiliate link and make a purchase, Cape Crazy may receive a small commission or other compensation from the seller. There is generally no additional cost to you.
When a post contains affiliate links, we will make a reasonable effort to identify that relationship clearly near the relevant content.
A typical disclosure may say:
Affiliate Disclosure: This post contains affiliate links. Cape Crazy may earn a commission if you make a purchase through one of these links, at no additional cost to you.
That is intentionally straightforward. The FTC advises that disclosures should be understandable and noticeable rather than hidden behind vague language.
Advertising
Cape Crazy may display advertisements provided by third-party advertising networks, local businesses, sponsors, or other advertising partners.
The presence of an advertisement does not mean Cape Crazy endorses the advertiser, its products, its services, or every claim made in the advertisement.
Advertising does not determine the editorial opinions expressed on Cape Crazy.
In other words:
Buying an ad does not buy a favorable story.
That would ruin half the fun.
Sponsored Content
From time to time, Cape Crazy may publish sponsored or paid content.
When content has been paid for or materially supported by a business or organization, we will identify it with language such as:
Sponsored
Paid Partnership
or
Advertisement
We will not intentionally present paid promotional content as independent editorial coverage.
Products, Services and Recommendations
Cape Crazy may discuss or recommend products, services, restaurants, businesses, events, or other things we find useful, interesting, amusing, or relevant.
Some of those recommendations may involve affiliate relationships or other compensation.
Compensation does not guarantee a positive review.
If something is ridiculous, the existence of an affiliate commission does not make it less ridiculous.
Free Products, Discounts and Other Compensation
If Cape Crazy receives a free product, complimentary service, significant discount, payment, travel, or another material benefit in exchange for reviewing or discussing something, that relationship may be disclosed in the applicable article or content.
The FTC treats these kinds of material connections as relationships readers should be told about.
Editorial Independence
Cape Crazy maintains editorial control over its content.
Advertisers, affiliate partners, and sponsors do not receive the right to approve ordinary editorial coverage unless a piece is specifically identified as sponsored content.
Our opinions remain our own.
Possibly questionable.
Occasionally sarcastic.
But ours.
Questions About Affiliate or Advertising Relationships
If you have questions about an affiliate relationship, advertisement, sponsorship, or commercial disclosure appearing on Cape Crazy, contact: